All for Mothers

Every two minutes a woman dies from complications related to pregnancy and childbirth. Merck for Mothers exists to end maternal mortality globally. To create greater awareness of their $500 million initiative we created All for Mothers, a multi-media platform that included a series of films, photo essays, and interactive, digital reports that increased levels of public consciousness and expanded Merck for Mothers efforts to 170 partners globally.

Client: Merck for Mothers

Role: Art Director