Share The ❤️

To help increase organ donor enrollment, Matter Unlimited partnered with LiveOnNY to create a fun, catchy anthem and animated spot encouraging Americans to share the ❤️ by signing up to become an organ donor. The spot and its accompanying marketing campaign launched on LiveOnNY’s annual Organ Donor Enrollment Day.

Client: LiveOnNY

Role: Art Director

OOH & Social Activation

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